Bruce Friedrich is founder & president of the Good Food Institute, a global network of nonprofit science-focused think tanks with operations in India, Israel, Brazil, APAC, Europe, and the United States. Charity evaluator Giving Green finds that GFI is one of the top five nonprofits for climate change mitigation — a status GFI has retained for the past four years.
Friedrich’s new book, Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food — and Our Future, makes the case for a fundamental transformation of how we produce the foods we love — and why the science of alternative proteins is one of the most important undertakings of our time. Publishers Weekly included Meat on its list of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.”